Hong Kong organisations rush to piggyback on viral success of Anyone mascot on social media

Government departments, non-profit groups and even the French consulate in Hong Kong are piggybacking on the viral success of the fire service’s mascot Anyone by making social media posts involving the now-familiar blue figure.
“The French firefighters have no mascot, but they have a calendar! Every year, French firefighters sell calendars to raise funds for associations … Anyone can buy one to show their support,” a post on the Consulate General of France in Hong Kong…

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